To jump on the bandwagon of the spike of self-publishing, Barnes and Noble has introduced their own self-publishing service called Nook Press. The intention is to compete with Amazon’s Kindle DIrect Publishing and is based on technology developed by the e-publishing company FastPencil. Nook Press allows a writer to receive live-chat support, online ePub formatting tools, commenting and sales reports. What’s more is – it’s free! Authors who choose Nook Press will receive 40-60% of the list price of the book in royalties. The new program will replace Barnes & Noble’s current self-publishing service, PubIt.